One can find Wine lovers across the globe. Though more in Western world, but it is catching up in other part of the world.
Here is the Wine Consumption details across the globe as in Wikipedia.
There are lot of marketing that goes into Wine business. One of the interesting aspect is the “Road Shows“.
Key pts driving the roadshows
1. Educate the visitors
2. Build relationship between the wine maker and the visitor.
3. Let the visitors come back the winery and build a life long customer
Some of the interesting posts about customer enagagement in the wine industry are:
More to come…