Community as a mean to Enagagement

Online Communities has been one of the favorite tool of engagement for businesses. Communities has brought all different stakeholder on the same platform and facilitate online conversations.

Tesco’s Wine Community is such an example.

Some of the key features which will help in the conversations are:

  • Food and wine matching recommendations,
  • competitions,
  • a weekly wine suggestion,
  • regular feature on the best of the wine bloggers from across the web

Business which are setting up the online communities should have the ability to capture the insight to the conversations and act accordingly.

Here is a slide deck by Cerado about metrics should businesses track:


Businesses should have a plan how to address these metrics as an ongoing business activity.